All loyalty programs adjust their points schemes from time to time, and Cineplex’s SCENE is no exception. On April 17, Canada’s only major movie rewards program is changing its earn and redemption rates for movie tickets, … Read More
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If you watched a movie in a theatre recently, there’s a good chance it’s owned by Cineplex — the chain monopolizes about 80% of Canada’s box office market share. This means less price competition and choice for consumers, … Read More
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