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Compare Prince Edward Island life insurance quotes

Looking for life insurance in PEI? We can help – in just a few steps, compare personalized quotes from the province's top providers.

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How to get PEI life insurance with Ratehub.ca

  1. Tell us a bit about yourself

    Life insurance is specific to you, so we'll need a few details to customize your policy.

  2. Speak with an insurance broker

    We'll show you quotes from multiple providers, so a broker will be in touch to help you choose.

  3. Finalize your policy selection

    You may need a medical exam to finalize your policy, but you'll be guided through the process.

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All about life insurance in PEI

In Prince Edward Island, a life insurance policy is essentially a contract between you (the policyholder) and your coverage provider. By agreeing to pay regular premiums, your insurance company agrees to pay out a lump sum of money to your dependents after your passing. If you have loved ones who depend on you financially, life insurance can provide you with peace of mind, knowing they'll be financially supported in your absence. The payout can then be used for all different expenses, such as securing the mortgage or replacing your income.

Below, we outline a few key statistics regarding life insurance in PEI. All numbers were sourced from the Canadian Life & Health Insurance Association – representing the provincial market as of 2022. 

  • 95,000

    People with life insurance coverage

    in PEI for 2022 (CHLIA)

  • 42 years old

    Median age of policyholder

    in PEI for 2022 (CHLIA)

  • $21 billion

    Life insurance coverage in force

    in PEI for 2022 (CHLIA)


The life insurance industry paid out a total of $68 million in benefits within PEI in 2022 – this included $53 million from individual policies and $15 million from group policies. Canada-wide, insurers paid out a total of $16.1 billion, meaning PEI benefits made up about 0.4% of the country's total payouts. 

In terms of life insurance premiums, PEI policyholders contributed $104 million in 2022 (including $86 million from individual plans and $18 million in group plans). Across the country, this number amounted to nearly $27 billion – with PEI making up about 0.4% of Canada's total life insurance premium market.

1%

less than 1% of Canada's total life insurance benefits were paid out in PEI

1%

less than 1% of Canada's total life insurance premiums came from PEI

PEI health & life insurance industry statistics

In addition, here are some key metrics of the health and life insurance industry in Prince Edward Island, in comparison to the overall market in Canada.

Types of life insurance in PEI

There are two main types of insurance in PEI: term life insurance and permanent life insurance. Permanent life insurance consists of both whole life products and universal life products.

Term life insurance


Whole life insurance


Universal life insurance


Other life insurance products in PEI

Aside from life insurance, you can also purchase other coverage products as add-ons or standalone policies – these are classified as living benefits (plans that pay out while you're still alive). Here, we cover three common ones you can consider: critical illness insurance, disability insurance, and long-term care insurance.

  • Critical illness insurance

    This pays a lump-sum amount in the event you're diagnosed with a covered critical illness (e.g. cancer, stroke). The funds can then be used for all diffferent purposes, such as income replacement or medical bills.

  • Disability insurance

    This pays out a portion of your income (typically 60 to 85%) on a regular basis – acting as a form of income replacement – in the event you become disabled and can no longer work. There are short-term and long-term disability options.

  • Long-term care insurance

    This pays out funds on a regular basis for health care and personal assistance that may be required later in life. It can cover all different needs, such as nursing care, personal care, and home care.

Looking for life insurance in PEI?

Affordable coverage is just a few steps away – connect with one of our verified brokers to get started today.

How much does life insurance cost in PEI?

There is no one-price-fits-all for life insurance products in PEI. As a general rule of thumb, the more risk you present as a policyholder, the higher your coverage costs will be. Additionally, opting for policies with extended coverage, such as permanent insurance instead of term insurance, will undoubtedly also increase your rates. For reference, here are three average rates we received from life insurance companies in PEI, based on three different policies.

  • $345/year

    20-year term policy with $500,000 coverage

    for a 33-year-old, non-smoking male

  • $3,876/year

    Whole life policy with $400,000 coverage

    for a 45-year-old, non-smoking female

  • $3,616/year

    Universal life policy with $500,000 coverage

    for a 40-year-old, non-smoking female

Factors that impact your PEI life insurance quote

There are many personal factors that go into your PEI life insurance quote. Again, generally speaking, the more risk you bring as a policyholder, the more expensive your coverage will be.

  1. Age

    Life insurance is much cheaper when you're young – this is because the risk factors of death are much lower. So consider locking a lower premium earlier on in your life.

  2. Gender

    As unfair as it may be, males tend to face higher life insurance premiums than females. This is because of the statistical risk factors associated with death.

  3. Coverage amount

    For obvious reasons, selecting a high death benefit leads to higher premiums. So be sure to consider your coverage amount carefully – you don't want to be overinsured or underinsured.

  1. Health & lifestyle

    Healthy individuals pay much cheaper rates than those with pre-existing conditions (e.g. cancer, diabetes). And if you don't smoke, you'll also see lower rates.

  2. Policy type

    Term insurance is much more affordable than permanent options. This is because the death benefit may not need to be paid out if the term expires before you pass.

  3. Term length

    For term policies, the longer the time frame you select, the more expensive your coverage will be. And again, expect to may much higher premiums if you go the permanent route.

How much life insurance do I need in PEI?

Determining the right amount of life insurance coverage is essential to ensure your loved ones are financially secure. You'll want to consider any financial obligations that could be passed on (e.g. credit card debt, car loan, mortgage), along with any future expenses your beneficiaries may need (e.g. income replacement, education fees). But at the same time, be sure to factor in any savings and investments you may have as this can lower your necessary coverage amount.

For reference, we outline average amounts for PEI life insurance policies below – including the average coverage per individual, average coverage per household, and average coverage per new individual policy. For more guidance on your personal case, be sure to consult a trusted life insurance broker. And for more details on this topic, be sure to read our blog: How much life insurance do I need?

  • $220,000

    Average coverage per individual

    in PEI for 2022 (CHLIA)

  • $404,000

    Average coverage per household

    in PEI for 2022 (CHLIA)

  • $361,000

    Average coverage per new policy

    in PEI for 2022 (CHLIA)

Compare personalized life insurance quotes in PEI.

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Frequently asked PEI life insurance questions

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Can I change my life insurance policy in PEI?


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